PROFESSIONAL EXPERIENCE
ALL AMERICAN GAMES, LLC Wharton, NJ
Football University Jan. 2010 – Present
• Provide comprehensive support for executive-level staff including filing, data entry, travel arrangements, customer relationship management, merchandise sales and inventory
• On-site assistance and registration for various camps held across the country
American Baseball University Jan. 2010 – Sept. 2010
• Designed marketing plan, drafted proposals and pitched sponsorships for launch of American Baseball University
U.S. Army All-American Bowl Selection Tour
• Managed media campaign for 3-month tour, garnering press in USA Today, NBC Sports, and the Chicago Tribune
ICONIX BRAND GROUP New York, NY
• Coordinated booking, permits and buget for the Candie’s Foundation Tenth Anniversary Times Square PR stunt
• Utilized competitive analysis research to develop social media strategy and build out content calendar for Starter
• Sourced developers to create branded photo app within budget for Candie’s 2011 Fall campaign
HEALTHEASE MANAGEMENT Plainsboro, NJ
Marketing Coordinator Jan. 2008 – March 2011
• Developed and expanded corporate program offerings, created marketing collateral and supported sales team
ELITE MARKETING New York, NY
Brand Representative July 2008 – July 2009
• Managed event staffing, training, set-up, client deliverables and measurable data reports for Cablevision tri-state tour
FIELDSTONE PROMOTIONS Lebanon, NJ
Marketing Intern July 2007 – Sept. 2007
• Traveled extensively sourcing vendors and retailers in New England to coordinate promotional tour for Ocean Spray
COMPUTER SKILLS
Microsoft Office
• Word
• Excel
• Entourage
Presentations
• Keynote
• Powerpoint
Database Systems
• Media Source
• CisionPoint
• BaseCamp
Image Editing
• Avid
• Photoshop
• Final Cut
COMMUNITY INVOLVEMENT
Lowernine.org New Orleans, LA
Build Volunteer
EDUCATION
The College of New Jersey (TCNJ) Ewing, NJ
Bachelor of Science May 2009
Major: Business Administration / Marketing
Portfolio: http://about.me/AllisonSmith
Linked In: http://www.linkedin.com/in/alrsmith87
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ALL AMERICAN GAMES, LLC Wharton, NJ
Football University Jan. 2010 – Present
• Provide comprehensive support for executive-level staff including filing, data entry, travel arrangements, customer relationship management, merchandise sales and inventory
• On-site assistance and registration for various camps held across the country
American Baseball University Jan. 2010 – Sept. 2010
• Designed marketing plan, drafted proposals and pitched sponsorships for launch of American Baseball University
U.S. Army All-American Bowl Selection Tour
• Managed media campaign for 3-month tour, garnering press in USA Today, NBC Sports, and the Chicago Tribune
ICONIX BRAND GROUP New York, NY
• Coordinated booking, permits and buget for the Candie’s Foundation Tenth Anniversary Times Square PR stunt
• Utilized competitive analysis research to develop social media strategy and build out content calendar for Starter
• Sourced developers to create branded photo app within budget for Candie’s 2011 Fall campaign
HEALTHEASE MANAGEMENT Plainsboro, NJ
Marketing Coordinator Jan. 2008 – March 2011
• Developed and expanded corporate program offerings, created marketing collateral and supported sales team
ELITE MARKETING New York, NY
Brand Representative July 2008 – July 2009
• Managed event staffing, training, set-up, client deliverables and measurable data reports for Cablevision tri-state tour
FIELDSTONE PROMOTIONS Lebanon, NJ
Marketing Intern July 2007 – Sept. 2007
• Traveled extensively sourcing vendors and retailers in New England to coordinate promotional tour for Ocean Spray
COMPUTER SKILLS
Microsoft Office
• Word
• Excel
• Entourage
Presentations
• Keynote
• Powerpoint
Database Systems
• Media Source
• CisionPoint
• BaseCamp
Image Editing
• Avid
• Photoshop
• Final Cut
COMMUNITY INVOLVEMENT
Lowernine.org New Orleans, LA
Build Volunteer
EDUCATION
The College of New Jersey (TCNJ) Ewing, NJ
Bachelor of Science May 2009
Major: Business Administration / Marketing
Portfolio: http://about.me/AllisonSmith
Linked In: http://www.linkedin.com/in/alrsmith87
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