PROFESSIONAL EXPERIENCE
ALL AMERICAN GAMES, LLC                                         Wharton, NJ
Football University                                              Jan. 2010 – Present
•     Provide comprehensive support for executive-level staff including filing, data entry, travel arrangements, customer relationship management, merchandise sales and inventory
•     On-site assistance and registration for various camps held across the country

American Baseball University                        Jan. 2010 – Sept. 2010
•    Designed marketing plan, drafted proposals and pitched sponsorships for launch of American Baseball University

U.S. Army All-American Bowl Selection Tour
•    Managed media campaign for 3-month tour, garnering press in USA Today, NBC Sports, and the Chicago Tribune

ICONIX BRAND GROUP                                             New York, NY
•    Coordinated booking, permits and buget for the Candie’s Foundation Tenth Anniversary Times Square PR stunt
•    Utilized competitive analysis research to develop social media strategy and build out content calendar for Starter
•    Sourced developers to create branded photo app within budget for Candie’s 2011 Fall campaign

HEALTHEASE MANAGEMENT                                    Plainsboro, NJ
Marketing Coordinator                                Jan. 2008 – March 2011
•    Developed and expanded corporate program offerings, created marketing collateral and supported sales team

ELITE MARKETING                                                       New York, NY
Brand Representative                                      July 2008 – July 2009
•    Managed event staffing, training, set-up, client deliverables and measurable data reports for Cablevision tri-state tour

FIELDSTONE PROMOTIONS                                          Lebanon, NJ
Marketing Intern                                            July 2007 – Sept. 2007
•    Traveled extensively sourcing vendors and retailers in New England to coordinate promotional tour for Ocean Spray

COMPUTER SKILLS
Microsoft Office
•    Word
•    Excel
•    Entourage

Presentations
•    Keynote
•    Powerpoint

Database Systems
•    Media Source
•    CisionPoint
•    BaseCamp

Image Editing
•    Avid
•    Photoshop
•    Final Cut

COMMUNITY INVOLVEMENT
Lowernine.org                                                         New Orleans, LA
Build Volunteer

EDUCATION
The College of New Jersey (TCNJ)                                      Ewing, NJ
Bachelor of Science                                                          May 2009
Major:  Business Administration / Marketing

Portfolio: http://about.me/AllisonSmith
Linked In: http://www.linkedin.com/in/alrsmith87
------------------------------------------------------------------